Mind the Gap: Understanding and Leveraging Generational Differences

   Dr. Graeme Codrington

Mr. Michael Gelb is a pioneer in the fields of creative thinking, accelerated learning and innovative leadership. Gelb leads seminars for organizations such as DuPont, IBM, Merck, Microsoft, Nike, and YPO. He brings more than 30 years of experience as a professional speaker, seminar leader, and organizational consultant to his diverse, international clientele.

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Time Allocation - Topics

25% An entertaining and enlightening multimedia-driven presentation introducing the generations theory.
The purpose of this session is to give all participants a “shared vocabulary” when talking about
the different generations.

10% Exploring the implications and applications of the generations theory to all areas of people strategy.
This facilitated discussion is to ensure full understanding, allow time for questions and interactions
and help participants think about strategic implications of the generations model.

30% Applying the content to internal people dynamics, including attracting, retaining and engaging talent.
This includes both young people and older talented Boomers who might be considering retirement.
Particular focus areas and practical applications will be made to:
•  Leadership and management across the generations
•  Team dynamics
•  Communication
•  Talent management
•  Training and development in inter-generational environments.

30% Customer-focused applications, including:
•  Cross generation sales techniques
•  Training front-line teams in applying generational understanding
•  Developing multiple generational customer propositions
•  Advertising for different generations
•  Customer service implications.

5% Using generational theory as a model for dealing with other diversity issues.

Seminar Description

Inter-generational interactions are commonplace in the workplace and all spheres of our lives. Understand why younger and older people have such different expectations and approaches to life, leadership, work and relationships. More effectively connect with staff, clients, family and friends. The workshop helps participants understand why people older and younger than themselves have different value systems, and how a generation gap influences attitudes and behaviours. Whether you are leading and managing younger (or older) staff, connecting to customers of all ages (and adapting your style appropriately), recruiting, training or trying to retain talented young employees, or just trying to understand your children (or aging parents), this workshop has critical insights and practical suggestions for you. Once you understand 'generational' behaviour you'll have a clearer picture of why other people are like they are, and why they act as they do.

 

Guide to Participant Selection

 

 

Department

Admin

Distrib

Engr

Finc

H.R.

Legal

Mktng

IT

Opr

Plng

Pchsg

R&D

Sales

Senior Managers 3 3 3 3 2 3 1 3 3 3 3 3 2

Dir & Gen'l Mgr

2 2 2 2 1 2 1 2 2 2 2 2 1

Middle Manager

1 2 1 1 1 2 1 1 1 2 2 1 1

Managers & Supervisors

1 1 1 1 1 1 1 1 1 1 1 1 1

 

APPLICABILITY
1 indicates primary target audience.
2 indicates a good fit if the level of material is appropriate.
3 indicates (in the opinion of the institute and the faculty) very limited applicability.

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Last Updated 10/28/12